The Tourism Authority of Thailand (TAT) has launched the Amazing Thailand Culinary City project to elevate and globalize Thai cuisine's prestige and value.
Som Tum, a top-rated dish when it comes to Thai cuisine, has captivated food lovers around the world. Its uniquely bold and spicy flavors have earned Som Tum widespread recognition and popularity on a global scale.
Data from the Ministry of Tourism and Sports suggests that in the first four months of 2023, Thailand welcomed a cumulative total of 8,596,452 international tourists, generating more than 353,331 million baht in revenue.