The design of packaging today is not just about protecting products; it presents an opportunity for Thai businesses to showcase their potential in creativity and sustainability. Entrepreneurs should present new ideas that make their products stand out, including the use of environmentally friendly materials and designs that attract consumers. These innovations can enhance market expansion opportunities and help Thai businesses compete more effectively in the global market.

In 2023, the global packaging industry was valued at over $1.10 trillion, with food and beverage packaging holding the largest share. The Trade Policy and Strategy Office (TPSO) found that this trend continues to grow. Therefore, Thai entrepreneurs should focus on developing innovations, such as smart packaging that extends the product shelf life or biodegradable packaging, to increase their competitiveness. Examples of the innovations include SCGP, which develops packaging that preserves the freshness of fruits and vegetables, Magical Mushroom, which creates packaging from naturally biodegradable mushrooms, and Notpla, which makes packaging from edible seaweed. These innovations not only help maintain product quality but are also environmentally friendly, adding value to the products. Thai entrepreneurs thus have the opportunity to use packaging as a differentiator and expand their markets globally.

Elevating packaging through innovation and technology is a way to sustainably enhance the competitiveness of Thai businesses. Developing environmentally friendly packaging not only makes products stand out in the global market but also adds value to the products and presents an opportunity for Thai entrepreneurs to expand their markets and create long-term sustainability.

For more information: Trade Policy and Strategy Office

Phone: 0 2507 7895

Link: https://tpso.go.th