Thailand is steadfast in its commitment to improving road safety, aiming to reduce accidents and fatalities. Recently, government agencies, private sectors, and communities have joined forces to implement comprehensive measures, including “strict law enforcement” and “instilling traffic discipline from a young age” through nationwide campaigns. The goal is to reduce road traffic deaths to no more than 12 per 100,000 people by 2027.
In 2025, the Department of Land Transport has allocated a budget of 320 million baht to support provinces in fostering a safe driving culture. Efforts include raising vehicle standards, tightening driver’s license examinations, and addressing high-risk areas in rural provinces where motorcycle accidents remain prevalent. Thailand is adapting models from countries like Japan, which emphasizes long-term behavioral change, and the U.S., known for strict enforcement. These approaches are tailored to create sustainable solutions that balance immediate impact with lasting discipline.
Progress is evident through initiatives such as the “Youth Accident Prediction Training Program” and the “Helmet Campaign for Children.” These efforts align with the butterfly effect theory, which suggests small behavioral changes can lead to significant societal transformations. Private sector contributions, such as Mitsubishi Motors designing safer vehicles based on human behavior principles, further enhance these initiatives.
These collaborations reflect Thailand’s determination not only to address immediate challenges but also to build a strong foundation for road safety. With the philosophy “Prevention starts now,” Thailand aims to transform its roads into pathways of life rather than risks.
For more information : ThaiRoads Foundation
Link : https://www.thairoads.org/
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