Thailand is making deeper inroads into the Chinese market, reaching the provincial level. The Trade Policy and Strategy Office (TPSO) has launched the “Kidkha Briefing” service, providing in-depth trade analysis across 36 Chinese provinces. Hubei and Sichuan have emerged as rising stars, with imports of Thai fruit surging by 367% and 79% respectively. Thailand continues to lead as China’s top fruit exporter, holding a 52.71% market share.
New data for 2024 shows that Guangdong, Jiangsu, and Zhejiang are the top three provinces trading with Thailand, with a combined trade value of $67.7 billion. However, Shanghai, Sichuan, and Hubei are rapidly growing markets, with strong demand for Thai fruits like durian, mangosteen, and longan.
Thai fruit is taking China by storm!
Hubei imported $175 million worth of Thai fruit, up 367%.
Sichuan set a new record at $269 million, a jump of 79%.
Thai grapefruit and pomelo are also gaining traction, with growth of 16%.
TPSO’s new service helps Thai exporters plan with precision, featuring three key tools:
1. Factsheet on Provincial economic
2. Real-time import alerts and market insights
3. Competitive analysis of fruit trends
These opportunities are driven by rising incomes and changing lifestyles in China’s inland regions. “Kidkha Briefing” is a vital tool for helping Thailand maintain its lead in the Chinese market and strengthen economic ties—especially as the two countries mark 50 years of diplomatic relations.
For more information: Trade Policy and Strategy Office
Link : https://tpso.go.th
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