The Tourism Authority of Thailand (TAT) is confident of attracting 5 million Chinese tourists in 2023, opening up a new tourist market with the launch of the advertising film series, "Unboxing Thailand 2023".
     Chinese tourists contribute significantly to Thailand's tourism industry, playing a key role in boosting and generating substantial revenue.
     The TAT revealed that the number of foreign tourists has continued to grow, particularly Chinese tourists visiting Thailand. Data shows that from January 1 to May 18, 2023, there have been 1,003,893 Chinese visitors. To stimulate travel and open up to new tourist markets, TAT has produced the "Unboxing Thailand 2023" advertisement film series, released on online platforms in China from April 18 onwards. The series has received a positive response.
     Additionally, in collaboration with the Royal Thai Police (RTP), the "Trusted Thailand, You Taiguo Yue Wan Yue Kaixin" initiative, or "The More You Visit Thailand, The More Fun It Is," was launched. This program invites 60 influential Chinese thought leaders (KOLs), media, airlines, and partners to present information on services and safety measures for tourists. This includes utilizing technology to facilitate communication through the Mobile Emergency Reporting Center 1155 and the Police I Lert U application, which supports multiple languages, enabling tourists to request assistance from the police.
     With these plans in place, the TAT is confident that the number of Chinese tourists returning to Thailand will reach close to 1 million per month, similar to the figures in 2019. By October 2023, this is expected to align with the target of 5 million tourists, generating an estimated revenue of 446,000 million baht.