Boosting Virtue, Energizing Hearts: Revitalizing Tourism with the "Amazing Mutiverse"

     Today, religious tourism or multiverse tourism is garnering global attention, and Thailand is one such destination that attracts tourists. With its unique culture and local beliefs, it perfectly caters to the demands of religious tourism. According to Future Market Insight 2023, religious tourism is projected to experience exponential growth, expecting to triple its economic value within 10 years from over 13.7 billion USD in 2022 to 40.9 billion USD in 2033.

     In response, the Tourism Authority of Thailand (TAT) has developed the project "Boosting Virtue, Energizing Hearts" under the concept of "Opening the Virtue Universe" through the "Amazing Mutiverse: Opening the Virtue Universe". This project comprises of 12 designed tourist routes that encompass temples, sacred places, and religious sites across Thailand. These routes aim to enhance blessings and fortunes, accompanied by meditation spots that allow for mental tranquility and social detox across the five regions of Thailand. These routes are available in the form of an E-book:

• Northern Region: This includes three routes: Pleasure in Phrae City, where you can visit temples to energize your spirit in Phrae province; Phayao Visit, where you can worship the “Phra Chao Ton Luang” Buddha statue for blessings in Phayao province; and the Chiang Mai route, which offers the opportunity to pay homage to monks, perform religious practices, and ask for blessings in Chiang Mai province.
• Central Region: This includes three routes: The Bangkok Faith Route to boost your luck in Bangkok; Saraburi Route, where you can pay respect to Luang Pho Samret in Saraburi province; and Suphan Buri Route, where you can amplify your spiritual power and ask for blessings from spiritual deities in Suphan Buri province.
• Northeastern Region: This includes two routes: Bueng Kan's Magnificent Scenic Route where you can worship Luang Pu Eu Lue Nakaraj in Bueng Kan province, and Ubon Ratchathani Route that offers you a religious trail through the Mekong Basin in Ubon Ratchathani province.
• Eastern Region: This includes two routes: The Dragon Ritual Route that covers three provinces - Bangkok, Chachoengsao, and Chanthaburi; and the Chachoengsao Route where you can pay homage to the three Poses of Kanesha in Chachoengsao province.
• Southern Region: This includes two routes: Phuket's Blessings Route, where you can pay respect at four shrines and seek fortunes on all four sides in Phuket province, and Trang City's Magic Route, where you can enjoy the charm of the ancient city of Trang.

     For those interested in the project "Boosting Virtue, Energizing Hearts," additional information can be obtained from www.tourismproduct.tourismthailand.org or the Facebook page: Tourism Product. Further inquiries can be made to the TAT Contact Center at the Travel Buddy hotline 1672.