Thailand is actively promoting its halal-certified Thai massage and herbal products to the global halal market, with a particular focus on the Middle East and Saudi Arabia during the Hajj pilgrimage.
At present, over 60 entrepreneurs have received training, and more than 300 herbal products have been registered as halal-compliant under the supervision of the Ministry of Public Health.
Currently the global halal market is valued at USD 2.3 trillion and is expected to reach USD 3.1 trillion by 2027.
Developing halal-certified Thai massage and herbal products, by improving quality as well as training product and service providers, will be key to expanding Thailand's unique offerings in the growing halal market and strengthening its position as a medical and wellness hub.