TAT’s Amazing Thailand Ambassador project, featuring LISA, generated over 448 million impressions through the “Feel All the feelings” campaign, inspiring travel and greater interest in destinations across Thailand.

The campaign also helped drive stronger travel interest, with increased attention on destinations including Udon Thani, Chiang Mai, Bangkok, Rayong and Khao Sok. 💫

TAT will move into 2027 under “The Year of Transformation”, shifting towards value-driven tourism and encouraging travellers to explore more destinations and meaningful experiences across the country.

👉PRESS RELEASE: https://www.tatnews.org/2026/09/tat-celebrates-the-success-of-the-amazing-thailand-ambassador-campaign-sparking-a-viral-feel-all-the-feelings-phenomenon-with-over-448-million-impressions/ 

Source: TAT News