The Ministry of Industry, through the Department of Industrial Promotion (DIPROM), has officially launched the grand year-end event “Thai Vibe by DIPROM: The Charm of Thai Soft Power”, under the theme “Thai Taste and Art, Rising to Global Recognition.” The event celebrates Thailand’s soft power by merging the essence of Thai food, fashion, and art to elevate the nation’s creative economy onto the world stage.
The initiative highlights DIPROM’s three key mechanisms for promoting soft power:
1. Creativity and innovation to enhance and extend local craftsmanship,
2. Inspiration and credibility to foster global recognition, and
3. Storytelling and communication to share Thai culture with wider audiences.
The fair serves as a platform for entrepreneurs, chefs, food producers, fashion creators, and tourism innovators to showcase their work through immersive, experience-based presentations. Each exhibit reflects the richness of Thai identity—rooted in local wisdom, raw materials, and artistry—while promoting commercial opportunities for Thai brands and creative industries.
The event, held from October 10–12, 2025, at IMPACT Challenger Hall 3, Muang Thong Thani, attracted over 30,000 visitors and generated more than 250 million baht in economic value.
“Thai Vibe by DIPROM” reaffirms DIPROM’s mission to empower Thai entrepreneurs, strengthen local industries, and propel Thailand’s soft power toward sustainable global success.
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