Tourism is the main business that brought money into Thailand because of its biodiversity and distinctive culture. This is considered a strong cost to promote tourism under the BCG economic model for further development to create BCG Tourism, adding sustainability ingredients to tourism, food, community and health.
1. Food tourism
Thailand is known for its unique cuisine. There are many differences according to each locality. has a distinctive taste that can be extended to BCG Tourism by promoting food that is friendly to people and the environment, whether it is organic products from organic farming methods that do not harm to nature, able to add value and value by combining technology, innovation, and local wisdom. Develop the product by taking care of the product quality control, packaging, and marketing that helps connect farmers to more consumers.
2. Community way of life-based tourism
Tourism that takes into account the sustainability of the environment, way of life, and culture, guided by the community. Let people in the community take a role in management to achieve learning for tourists. Take the strengths and strengths of each community to develop a tourism route. Products and services that add economic value to each community along with preserving the environment and making valuable use of local wisdom.
3. Health promotion tourism
Tourism combined with health services Tourists has the goal of traveling for relaxation and receiving health promotion services at the same time. Especially Thai traditional medicine that has gathered the wisdom of the villagers that have been inherited such as Thai herbs, Thai massage, etc.
Source: Tourism Authority of Thailand
Tel: +66 2 250 5500
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