Thailand MICE! TCEB Unveils 5-Point Strategy Aiming to Become a Top MICE Destination in Asia

Goals for 2025 

34 million MICE travelers
200 billion baht in industry revenue 

 TCEBGO’s Five Key Strategies to Elevate Thailand’s MICE Industry Globally

1. Drive MICE events in targeted industries
    Expanding into high-potential new markets like the Middle East and BRICS, while attracting world-class MICE events to Thailand
2. Upgrade venues nationwide
    Highlighting local identity and delivering memorable activities for an authentic MICE experience
3. Modernize MICE with Thailand MICE One Stop Service
    Streamlining processes with data-driven solutions and expanding MICE Lanes across the country
4. Lead with Digital Transformation
    Leveraging big data and smart systems for agile management in the digital era
5. Advance sustainable MICE under ESG principles
    Designing eco-friendly events and venues to balance environmental, social, and governance responsibilities

For more information: Thailand Convention and Exhibition Bureau (Public Organization)

Link : https://www.businesseventsthailand.com