Data from the Ministry of Tourism and Sports suggests that in the first four months of 2023, Thailand welcomed a cumulative total of 8,596,452 international tourists, generating more than 353,331 million baht in revenue. This reflects Thailand's popularity as a tourist destination. Specifically, in April 2023, the country saw an influx of over 2,130,715 foreign tourists. The top ten nationalities traveling to Thailand in this month were:
This year, Thailand has been promoting tourism under the concept of "Visit Thailand Year 2023: Amazing New Chapters". The goal is to stimulate tourism by offering meaningful travel experiences through Thailand's Soft Power 5F: Food, Film, Fashion, Fighting (martial arts), and Festivals. Coupled with the enhancement of health tourism products and services, conservation tourism, and sustainable tourism, this is expected to increase the number of tourists visiting Thailand.