Creating a market for domestic bio-based products is key to the implementation of the BCG economic development drive in energy, materials, and biochemicals to ensure the sufficient size of the domestic market. The guidelines for pushing forward are as follows:
1. Marketing mechanisms are developed by taking into account the environmental cost throughout the life cycle. Mechanisms include the announcement of different measures, such as Carbon Pricing as a measure to increase entrepreneurs’ costs from greenhouse gas emissions; Green Tax, a mechanism to incentivize both producers and consumers to help reduce pollution; and Green Price, which assures customers that the products are of quality and care for nature. Such policies and measures are required to set rates that will have a stimulating effect on production and purchases;
2. The Ministry of Energy and related agencies set policies to purchase unlimited amounts of renewable electricity and at prices that benefit both producers and users, and announce the reduction of oil types, focusing on bioenergy like E20 and B10. This is in order to create markets and utilize the excess agricultural produce;
3. The laws on alcohol use such as the Liquor Act B.E. 2493 (1950) are improved to increase the utilization of ethanol in addition to being used as a fuel, such as medical applications (disinfectant, hand sanitizer), including products from special grade alcohol used in food and baked goods. This is to promote the optimization of industry capabilities;
4. The promotion of electric vehicle use that requires technology from abroad but with limited beneficiaries is slowed down in order to wait for the readiness of Thailand’s technology and infrastructure, such as battery charging stations;
5. Sustainable tourism and green city models are used to create markets for electricity, materials, and biochemical products.