Cosmeceuticals is a category of skin care products with the same properties as cosmetics, but that combine these properties and the ability to treat disorders of the skin, as well as medications.
With the government's emphasis on accelerating national development by using a new economic model known as "BCG" to extend and elevate the value in the production chain of goods and services, covering key strategies such as health and medicine, it has foreseen the opportunity to develop the “cosmeceutical” market, a market in which sales are continually growing. The main reason for the growth is that, since Thailand, like other countries, is becoming an “aging society,” consumers are turning to products with natural ingredients that they think are good for their skin. Thailand has high biodiversity of medicinal plants, as well as the wisdom to create ever more products with fascinating selling points, but there may be obstacles in research on raw materials, product standardization, branding, and product control regulations, which make it difficult to describe or refer to their health properties clearly.
Therefore, the main goal of "Thai cosmeceuticals" under the BCG model is to make Thai cosmeceutical products better recognized in the Thai market and the global market and to increase export value, under the following “driving directions:”
Source: National Science and Technology Development Agency (NSTDA)
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