Welcome to the world of Gastronomy Tourism under the BCG (Bio-Circular-Green) economic concept. This BCG Tourism is all about applying knowledge and technology to make every aspect of tourism more sustainable. It starts with spreading the economic value of tourism to secondary cities, empowering local communities, and small businesses. In addition, it focuses on promoting technological knowledge, prioritizing quality over quantity tourism, and making businesses more socially and environmentally responsible.
Thailand, with its rich biodiversity, cultural diversity, and agricultural abundance, is an excellent playground for Gastronomy Tourism. It is ideally suited to synergize with BCG Tourism by promoting eco-friendly and sustainable restaurants and eateries. Think organic products, sustainable agricultural produce, which not only reduces environmental impact but also ensures consumer health safety. And let's not forget the role of technology in improving quality aspects, like crop care, quality control, packaging, marketing, and connecting with consumers online, making it possible for farmers to reach more customers.
The government, seeing the importance and necessity, is promoting Gastronomy Tourism under the BCG economic concept, aiming to enhance the value of tourism. A perfect example of this is the TOCA Platform, an online store for organic agricultural products. It's a collaboration between the Tourism Authority of Thailand (TAT) and the Organic Consumers Association of Thailand. This sustainable food production journey becomes a selling point that increases product value and, ultimately, enhances the income of our dear farmers.
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