TAT Launches Ad Campaign "Instant Happiness…in the Charming Cities" to Boost Thai Tourism

The Tourism Authority of Thailand (TAT), in collaboration with TikTok Thailand, has launched a new campaign, "Instant Happiness...in the Charming Cities," to encourage Thais to explore their country and spend quality time with loved ones. The campaign features top T-POP stars, promising a fun and inspiring experience for viewers.

The campaign aims to stimulate travel to 55 secondary provinces across Thailand through various media channels and digital platforms, promoting tourism routes to create valuable and memorable travel experiences. This initiative seeks to generate grassroots income and sustainably drive Thailand's economy. By connecting major cities with charming destinations nationwide, the campaign showcases Thailand's unique charm and encourages a year-round tourism high season. The campaign employs the "Celebrity Marketing" strategy, featuring celebrities like Ally Achiraya Nitibhon and the popular boy group PROXIE, to inspire travel in Thailand. The concept revolves around "5 Must Do in Thailand," including:

Must Eat: Indulge in delicious local dishes, street food, fine dining, and cooking classes.

Must Beat:  Enjoy a variety of activities and sports, such as Muay Thai, cycling, kayaking, trail running, and spa treatments.

Must Buy: Shop for unique souvenirs, OTOP products, jewelry, crafts, artworks, and sacred items.

Must Seek: Explore hidden gems, natural wonders, cultural sites, and man-made attractions.

Must See: Immerse yourself in cultural performances, traditional dance, theater, Likay, cabaret shows, concerts, spectacular shows, cultural festivals, and world-class music events.

If you haven't seen the ad yet, make sure to check it out! Additionally, TAT has launched a website, www.เมืองน่าเที่ยว.com, to provide information on recommended tourist spots, natural attractions, and various workshops catering to every travel lifestyle. For more information, follow the Facebook Fanpage: AmazingThailand, Official LINE: Amazing Thailand, and YouTube: Amazing Thailand.

For more information:
Tourism Authority of Thailand (TAT)
Phone: 0 2250 5500
TAT Tourist Assistance Center: 1672
Link: https://www.tat.or.th/th