The global trend of clean beauty cosmetics has positively impacted the Thai cosmetics industry. As consumers become more health and environmentally conscious, the clean beauty market is rapidly growing worldwide, especially among teenagers and working women, who are the primary target audience for this market.

Thailand, as a leading cosmetics producer in ASEAN, has a great potential to manufacture clean beauty products, thanks to its diverse and high-quality natural ingredients. Additionally, the country benefits from a skilled workforce and relatively low production costs, allowing Thai entrepreneurs to produce high-quality clean beauty products at competitive prices.

Opportunities for Thai entrepreneurs lie in developing clean beauty products that meet consumer demands by focusing on the use of natural ingredients, environmentally friendly products, and obtaining various certifications to build consumer trust. Furthermore, Thai businesses can create unique and distinctive brands to compete in the global market.

To succeed in the clean beauty market, Thai entrepreneurs must prioritize continuous product development, target marketing, and building consumer confidence in the quality and safety of their products.

The clean beauty market offers a golden opportunity for Thai entrepreneurs to expand their businesses and generate revenue for the country. Thailand’s strong manufacturing base and quality raw materials position it well to become a leader in the global clean beauty cosmetics market.

For additional information: Trade Policy and Strategy Office (TPSO)

Tel: 0 2507 7895

Link: https://tpso.go.th