Deep dive into online shopping Tailor your business to meet the needs of shoppers

Deep dive into online shopping Tailor your business to meet the needs of shoppers

In 2023, Thailand's digital economy is the second largest in Southeast Asia, primarily driven by e-commerce. The online shopping behavior varies significantly by age group; younger consumers tend to make frequent purchases of lower-priced items, while older consumers prefer fewer purchases that emphasize value and quality.


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