As the world enters the digital age where everything changes rapidly, businesses must continuously adapt to remain relevant and competitive.  One of the key factors influencing business growth is a business-friendly environment that encourages investment. The World Bank has developed a tool to specifically measure this environment.

B-READY, or Business Ready, is a tool designed to assess a country's readiness for business. This index helps to provide a clearer picture of Thailand's strengths and weaknesses in various aspects.

B-READY is composed of three pillars for assessment:

1. Regulatory Framework: Evaluates regulations that affect the ease of doing business, social benefits, and the quality of public services.
2. Business Environment: Assesses factors affecting business operations, such as contract enforcement, intellectual property protection, and access to finance.
3. Skills: Assesses the skills of Thai workers in alignment with labor market demands.

B-READY is not just an assessment of the business environment; it also sends a signal to global investors that Thailand is committed to improving its regulations and processes to be more business-friendly. This will lead to new investments in the country and create numerous business opportunities for Thai entrepreneurs in areas such as market expansion, access to new technologies, and the development of high-value-added products and services.

B-READY is a crucial opportunity that Thai businesses should not miss. Preparing to meet B-READY standards will help Thai businesses grow stronger and become more sustainable in the digital age.

For more information: Office of the Public Sector Development Commission (OPDC) 

Tel: +66 2356 9999

 Email: saraban@opdc.go.th

Link: www.opdc.go.th