Thailand’s durian export boom continues! After successful talks with China, Thai durian shipments to China in 2024 reached 833,000 tons, valued at $3.7 billion, capturing 97.4% of the market share. Here are the four main strategies driving Thai durian’s success:

1. Building trust in quality: Strict standards are enforced from orchard to Chinese border, with real-time monitoring systems in place.
2. Going all-in online: Leveraging platforms like Douyin (TikTok) and Tmall to launch “Thai Durian Day” campaigns, plus partnering with key influencers for live sales directly to consumers.
3. High-profile events: Showcasing Thai durian at major trade shows like THAIFEX, attracting over 13,000 importers.
4. Trend-setting menus: Introducing “Durian Buffets” and Monthong durian ice cream in popular Thai restaurants and cafes across China.
   
   

Thai durian is a “soft power” driving Thailand’s economic growth by blending digital innovation with cultural appeal!

For more info : Department of International Trade Promotion (DITP)

Link: https://www.ditp.go.th