TAT Inspires Travel across Thailand with LISA through “Feel All the Feelings, Seeking Thailand’s Wonders”

The Tourism Authority of Thailand (TAT) is encouraging travel across the country through the “Feel All the Feelings, Seeking Thailand’s Wonders,” featuring Amazing Thailand Ambassador LISA, inviting travelers to discover the diversity of Thai destinations and turn their trips into rejuvenating experiences, from 1 May to 31 July 2026.

Ms. Thapanee Kiatphaibool, Governor of the TAT, described this initiative as a way to showcase Thailand’s appeal and encourage visitors to experience each region more deeply, particularly during the green season, when the country’s natural landscapes are at their most distinctive. Through this initiative, TAT expected it to stimulate domestic travel, distribute income to local communities, and elevate Thailand’s tourism standards.

This campaign also offers participants two ways to participate: collecting points via Buddy Rewards, and submitting receipts from certified establishments such as Trusted Thailand, STAR (Sustainable Tourism Acceleration Rating), and Thailand Tourism Awards, for the chance to win 500 exclusive prizes.