From April to June 2025, the Thai government is rolling out a major fruit distribution campaign to move 122,500 tons of fruit nationwide - through wholesale markets, retail stores, Blue Flag events, and fruit festivals across Bangkok and major tourist destinations.
The campaign features Thai Fruit Festivals 2025, fruit buffets, and direct delivery to consumers, supported by Thailand Post with 200,000 fruit packaging boxes for farmers.
It also builds up online sales and exports to key markets like China, India, Japan, and the Middle East - aiming to boost farmer incomes and make fresh fruit more accessible to consumers.
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