Thailand’s film industry has gained further international recognition as two Thai films, and , received awards at the Singapore International Film Festival 2025, a major regional platform for Asian and independent cinema. Pee Chai Dai Ka was awarded a Special Mention, while Human Resource received the FIPRESCI Award from the international film critics’ association. The achievement reflects the growing quality, creativity, and competitiveness of Thai cinema on the global stage, while highlighting the role of film as an important instrument of Thailand’s soft power in communicating cultural perspectives and social narratives to international audiences.
The Singapore International Film Festival serves as a key hub connecting filmmakers, investors, and creative industry networks across Asia and beyond. Recognition at this festival underscores Thailand’s potential as a regional center for high-quality content creation and creative production. It also demonstrates the capacity of Thai films to meet international standards in storytelling and artistic expression, reinforcing confidence in the country’s creative industries as a driver of cultural influence and economic opportunity.
From a public sector perspective, this success aligns with national efforts to promote the creative economy and enhance Thailand’s soft power through film and digital content. International awards contribute to strengthening the country’s image, expanding opportunities for content distribution, co-production, and creative investment, and generating added value across related industries. Overall, the achievements of Thai films at SGIFF 2025 represent a meaningful step in advancing Thailand’s creative industries as a sustainable economic sector and a strategic soft power asset on the global stage.
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