PM Srettha showcases Thai Soft Power to attract investors at MIPIM 2024

PM Srettha showcases Thai Soft Power to attract investors at MIPIM 2024 

On 12 March 2024 at 10.30 hr (local time), Prime Minister of Thailand Srettha Thavisin arrived at the Palais des Festivals in Cannes, France, to attend MIPIM, the world’s leading property market, also known as Marché international des Professionals de l’Immobilier. His arrival was welcomed by Hugh M. Jones IV, Chief Executive Officer of RX Global. 

MIPIM – The Global Urban Festival is an annual event, attended by over 22,500 professionals from various sectors and more than 6,500 investors from over 90 countries, who came to share their experiences and ideas on urban development and sustainability. Participating in the MIPIM is a good opportunity for Thailand to be better known internationally, and demonstrate Thailand’s potential and readiness in various important aspects, such as becoming a trade and investment hub in the region. In addition, the theme of MIPIM this year aligns with Thailand’s Bio-Circular-Green Economy (BCG) national agenda, which focuses on economic recovery and being open for trade and investment in all dimensions. 

MIPIM 2024 features conferences with international leaders, seminars, exhibitions from many countries, and networking events for trade and investment, as well as activities Thailand can use to promote its soft power under the theme “Thailand Unveiled: Harmonizing Livability for Life.” 

On this occasion, Prime Minister Srettha delivered a speech on opportunities to invest in Thailand and the readiness of infrastructure, especially the Landbridge project, technology and innovation, food, tourist attractions, culture, and skilled workers, which are likely to attract investors from around the globe to invest in Thailand. 

In an area of almost 59 square meter, Thailand’s exhibition uses multimedia to highlight Thailand’s unique charm and sophistication, including (1) “Why Thailand,” presenting Thailand’s overall appealing aspects, (2) Bangkok, the infrastructure, (3) Chiang Mai, health and wellness center and digital nomads, (4) Phuket, sustainable environmental management, (5) Chonburi-Rayong, an important strategic location for transportation and industrial hub, and (6) Mega Projects, such as the Landbridge project. There are also business matching activities between public sector agencies and investors. Elephant-patterned bags were given out as souvenirs. The exhibition is also decorated by a tuk-tuk stand to attract the visitors.

The Prime Minister explained that Thailand is not only a country of tourist destinations, but also a livable country for work and investment.