Enhancing Longan Production to Increase Income and Quality of Life for Farmers

Developing the agricultural sector is crucial for improving the quality of life for farmers, especially for longan growers, which is one of the high-potential fruits for export. The Ministry of Agriculture and Cooperatives has been working to improve the production and marketing processes of Longan to make them more efficient by coordinating with various relevant agencies, enabling Thai Longan to compete better in the global market.

A key approach being implemented is the establishment of a policy committee to manage quality longan production and systematically support farmers. This policy includes setting prices for fresh longan bunches, creating a fair trading system through contract farming, and developing new markets both domestically and internationally to expand sales channels. This process will help farmers sell their products at fair prices and ensure income stability. Additionally, there is a focus on supporting the use of modern technology in longan production, such as smart farming technology, to enhance production efficiency, reduce costs, and improve product quality. These technologies not only help farmers modernize their production processes but also strengthen longan production in the long term, allowing them to compete effectively in the free market.

The government supports the distribution of longan products to consumers broadly and has implemented a project to enhance the efficiency of longan marketing management, focusing on sourcing new markets both domestically and internationally through modern retail channels and online sales. This not only helps distribute longan products to a wider market but also tangibly increases farmers' incomes.

Enhancing longan production is more than just increasing farmers' incomes; it is about creating sustainability and security in their lives. The government and relevant agencies are fully supporting the development of longan production through systematic policies and the adoption of modern technologies. It is believed that this development will lead to a strong and stable economy for farming communities in the long term.

For more information: Government Spokesperson Office, Prime Minister's Office

Link: www.thaigov.go.th