Thailand & China Deepen Media Cooperation Through PRD–CMG Partnership

Sudruetai Lertkasem, Director-General of Thailand’s Government Public Relations Department (PRD), met with An Xiaoyu, Executive Editor of CGTN (China Global Television Network) and Director of the Asia-Africa Center at China Media Group (CMG), to advance an expanded MOU between the two organizations, with a focus on turning cooperation into concrete results.

Key highlights from the discussion:

• PRD thanked CMG for its continued support of TV programs and documentaries, which are broadcast via Thailand's NBT and the OTT platform PRDee, with more content currently being selected for Thai translation, dubbing, and subtitling.

• PRD requested more accessible content — programs suited for audiences who are deaf/hard of hearing and blind/visually impaired — to promote equal access to information.

• Discussions also covered reviving radio program exchanges, including popular English and Chinese-language shows such as Takeaway Chinese, along with content spotlighting contemporary Chinese culture.

• Both sides agreed to exchange personnel for training in AI applications in journalism and fake news verification, preparing media professionals for a fast-changing digital landscape.

• CMG shared plans to expand into film, advertising, short dramas, and digital platforms.  CMG also praised Thai film and TV Commercial (TVC) production for its creativity and originality, expressing interest in future collaboration on creative media.

This partnership reflects a shared commitment between Thailand and China to strengthen media exchange, accessibility, and innovation, connecting audiences across both countries through quality content.