Thai Premium Agricultural Products Generate Over 334 Million Baht in Sales at THAIFEX 2026

The Department of Internal Trade under the Ministry of Commerce reported strong success from the “DIT Pavilion: Discover Thai Premium Fruit & Finest Rice” showcase at THAIFEX–ANUGA ASIA 2026. The event attracted significant interest from both domestic and international buyers, generating total sales of more than 334.64 million baht, exceeding the target of 300 million baht. The result reflects the growing global demand for Thailand’s premium agricultural products.

The exhibition featured agricultural entrepreneurs, farmers, and community enterprises presenting high-quality products to buyers from around the world. Sales included fresh and processed fruits worth over 221.82 million baht, premium rice valued at more than 109.37 million baht, and community-produced alcoholic beverages worth approximately 3.45 million baht. Organizers expect additional orders and business transactions to continue after the event.

The event also created new trade opportunities in the Japanese market. Importers showed interest in Thailand’s small-sized “super mini” durians, which are suitable for smaller households and align with Japanese consumer preferences. Discussions were held on developing convenient packaging formats to increase product value and meet market demand. The initiative is expected to support Thailand’s rising fruit production, strengthen export opportunities, and enhance the competitiveness of Thai agricultural products in international markets.