Thailand is promoting products and services to the global market through the "Think Thailand Next Level" campaign. This initiative utilizes large outdoor media in the heart of London, specifically at Piccadilly Circus, as well as on buses throughout the city. The goal is to elevate the brand of Thai products and increase awareness among consumers in the UK and tourists from around the world.
The Minister of Commerce, Pichai Naripthaphan, presided over the launch of the "Think Thailand Next Level" branding campaign, which aims to promote Thai products and services. This event featured a large digital billboard at Piccadilly Circus, a central hub in London that attracts over 2 million visitors weekly, including tourists and residents. The campaign also includes advertisements on London buses, reaching approximately 2.5 million passengers monthly. The initiative's goal is to enhance the image of Thai goods and services among British consumers, businesspeople, and tourists worldwide.
Choosing a promotional location like Piccadilly Circus, which is an important tourist destination and a global trading hub, will help enhance brand recognition and stimulate Thai products to stand out in the eyes of consumers. Additionally, the London Bus network, the largest bus network in the world, will enable Thai products and services to reach a wider audience.
These promotions through billboards in central London and on buses are significant steps in elevating the image of Thai products and services to the eyes of the world. The "Think Thailand Next Level" campaign will undoubtedly build confidence and credibility for Thai goods in the international market.
For More Additional information : Department of International Trade Promotion.
Link : https://www.ditp.go.th/
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