Targeting into China’s Secondary Cities! Thailand Expands Pet Food Exports

China’s pet food market is experiencing rapid growth, especially in secondary cities, presenting a valuable opportunity for Thai exporters looking to expand their reach. Recent data from the Ministry of Commerce shows that pet food imports from Thailand to China have been steadily increasing, particularly in Northeast China, where the number of pet owners has surged.

The main factor driving growth in China’s pet food market is the rising number of pets, especially cats and dogs, which has led to a greater demand for pet food. Chinese consumers are placing greater emphasis on the quality and safety of pet food, leading to a preference for imported products, particularly those from Thailand, which are recognized for their quality.

However, competition in the Chinese pet food market remains high. Thai businesses must adopt effective strategies, such as targeting secondary cities, building brand awareness, emphasizing product quality and safety, and enhancing packaging to attract consumers.

Thai entrepreneurs interested in entering the Chinese market should conduct in-depth research, understand consumer needs in different regions, and tailor their products accordingly. Building relationships with local partners in China is also essential for competing effectively.

With the high growth potential of China’s pet food market, Thai businesses should focus on secondary cities, which offer significant growth opportunities. By adapting and developing products to meet the needs of Chinese consumers, Thai exporters can expand their market presence and strengthen their businesses.

For more information : Trade Policy and Strategy Office (TPSO)

Link : https://tpso.go.th/