PRD Highlights Thailand's Cultural Capital Through Khon and Ayutthaya Tour to International Media

Thailand's Government Public Relations Department (PRD) led a group of international journalists on a 2-day visit to cultural learning sites in Ayutthaya province. On 10 July 2026, the second day of the tour, participants learned how Thailand's cultural capital is driving creative tourism and community-based economic development.

The visit began at the All About Khon Learning Center, established to document the role of Her Majesty Queen Sirikit, the Queen Mother, in preserving and reviving Khon, Thailand's classical masked dance drama. Under her royal initiative, Khon has developed into a royally sponsored performance recognized internationally. Journalists also observed craft demonstrations, including gold-thread embroidery and mask-making — both essential elements of the art form.

The group then traveled to Wat Chaiwatthanaram, a significant historical site within Ayutthaya Historical Park and part of the UNESCO World Heritage-listed Historic City of Ayutthaya. The temple reflects the artistic achievements of the Ayutthaya era and remains a popular cultural tourism destination today. Visitors frequently dress in traditional Thai attire to tour the site and take photographs, a trend that has helped boost tourism and generate income for local businesses, including traditional costume rental shops and related services.

The visit illustrates how Thailand's cultural capital can build on historical heritage to create contemporary experiences, driving sustainable growth in local economies and creative tourism.

Source: PR Thai Government