DNA Travel & Fair (Destination Navigator Assessment)

DNA Travel & Fair (Destination Navigator Assessment)

The DNA Travel & Fair is an event dedicated to sustainable tourism with the concept "Thailand’s Subculture: Decode Your Journey." It aims to create diverse and unique experiences in adventure, culture, history, nature, and relaxation. Furthermore, it serves as a platform for tourists, entrepreneurs, and various agencies to exchange information and experiences, working together to develop sustainable and eco-friendly tourism for the future.

The event's activities are divided into 5 zones as follows:

1. THAI POP Zone: This zone is dedicated to "Pop Culture" or "Popular Culture," both from Thailand and global trends that are popular here. It includes content from movies, series, music, books, games, and lifestyle trends that inspire people to travel or create new works.

• POP Gallery: A showcase of various Art Toy characters and rare collectibles from the popular Trendy Gallery.
• Landmark: Pop Freedom Arena: A space for creative freedom and various activities.
• Official Merchandise Booth: An official merchandise booth from GMMTV, complete with mascots and fun activities.
• Drag Room: Unleash your identity freely and get a makeover with a Drag Queen. Alongside LGBTQ+ representatives, performers from Alcazar Cabaret Pattaya will add vibrant colors to the event.
• House of Pop Market: A market that brings together a complete collection of shops, products, artists, celebrities, and influencers in one place.
• DJ and Vinyl Shops: Find chic DJs and hip vinyl record shops bringing music and good vibes to the event.
• Immersive Room: A room for trendsetters to check in and create various content with a Gen Y vibe.

2. SIAM STYLE Zone: Classic Thai Vibes

This zone aims to revive memories and the traditional Thai way of life from the past. The classic charm blends the slow pace of art with the fun of entertainment.

• Landmark: Maison Siam Style - Focuses on classic Thai aesthetics.
• Maison Royal Thai Couture - An exhibition of the 8 styles of Royal Thai costumes.
• Maison Museum & Private Treasures - From Baan Phithiphan Khunawong, featuring an exhibition of rare vintage collectibles and private collections.
• Maison Divination & Mystique - A zone for fortune-tellers and divination.
• Maison Craft & Weave Atelier - A collection of crafts, woven goods, and premium OTOP products.
• Likay (Thai traditional dramatic performance), Molam, and Luk Thung (Thai country music) Zone - Meet and greet your favorite artists, take photos with fans, and join a lucky draw to win prizes.
• AI Retro Photo Booth - An AI photo booth that takes you back in time, recreating you in a contemporary Thai fabric outfit and transporting you on a nostalgic journey.

3. WORK & PLAY Zone: A community for modern travelers who can work while they travel, no matter where they are. This zone blends creativity, art, design, and digital technology.

• Digital Tunnel: Welcomes new-age travelers, ushering them into a digital urban lifestyle.
• Foto club BKK: "Next Destination" Group Exhibition: A photography exhibition that tells stories of traveling to various parts of Thailand through a camera lens, inspiring people to embark on their own journeys.
• TikTok LIVE Studio: Influencers will be live-streaming from the event, and you'll have a chance to experience being a professional live-streamer with all the equipment you need.
• Common Area: Café: A cafe with Thai coffee that has a cool, cafe-style workspace atmosphere.
• Fastwork Booth: This booth brings together all kinds of work ideas to enhance your modern lifestyle.

4. LIFESTYLE & FAMILY Zone:

This zone is for travelers looking to rejuvenate and heal both mind and body through a natural, holistic approach. It's designed to meet the needs of both group and family travel.

• Jurassic World Experience: A themed zone with photo opportunities, activities, and special deals on admission.
• Common Area: A central space for daily rotating activities, such as pet shows and talks on health and wellness tourism.
• Landmark: A replica of a carousel on a mountaintop for everyone to check in with at the event.
• Farm Activities: Activities from various farms to help you have fun, learn, and open up your experience to a wider world, sparking imagination for future journeys.

5. THAI TASTE Zone

This zone focuses on Thai gastronomy, bringing together over 95 establishments, including Thai restaurants from every region, popular street food, trendy eateries from social media platforms like Facebook and TikTok, and restaurants owned by celebrities and influencers.

• Chef Table Workshop: A demonstration of Thai dishes using local, traditional ingredients.
• Thai Fine Dining: A chance for you to try, learn, and cook dishes with famous chefs.

Queen Sirikit National Convention Center, G Floor, Halls 3–4
10.00 A.M. – 09.00 P.M.
October 9–12, 2025