Decoding the Success! Laan Ma Surpasses 1 Billion Achieving Success Across Asia

The film "Laan Ma" gained immense popularity at the 23rd New York Asian Film Festival, held from July 12-28, 2024. The festival’s official page even noted, “Tickets sold out before the movie name was even finished,” reflecting the high level of audience interest! The support of Thai government agencies, such as THACCA, played a crucial role in propelling Thai films onto the global stage. "Laan Ma" was exceptionally well-received and left a lasting impression on viewers at the festival. The film also grossed over 100 million baht nationwide in Thailand.

This success is attributed to the compelling storyline of "Laan Ma," the talent of the lead actors, the director’s vision, the hard work of the production team, and the film’s strategic marketing. The release was strategically timed around Qingming Festival and extended through Songkran, periods when families gather, aligning with the film’s theme of family relationships. This timing made it easier for families to watch the film together during the holidays, and the film also targeted the elderly audience. Word-of-mouth was a powerful driver of "Laan Ma’s" success.

The plot of "Laan Ma" centers on "M," a young man and his grandmother, with an age gap of over 50 years, who come to live together. Their constant bickering turns into moments that help the grandmother forget her loneliness while waiting for her children to reunite during various festivals. Through these experiences, "M," representing the younger generation, learns the true meaning of "family."

The success of "Laan Ma" is not only a source of pride for the creators and the team but also for all Thai people. The Thai film industry is poised to continue moving forward and impressing audiences worldwide!

For more information: THACCA | Thailand Creative Culture Agency
Link: https://thacca.go.th