The government is actively promoting GI (Geographical Indication) products by boosting the popularity of “Nakhon Phanom Lychee,” the province’s signature fruit, in major markets.
This effort includes partnerships with leading department stores and local eateries such as Chom Nakhon and Cheeva Cafe, which incorporate lychee into various products like lychee cakes and lychee coffee, stimulating sales and expanding marketing channels.
“Nakhon Phanom Lychee” is known for its distinctive bright pinkish-red skin, large size, oval shape, and sweet-tart flavor. This variety has gained widespread recognition, with an expected harvest of 1,000 to 1,200 tons this year, bringing in more than 120 million baht in income for local farmers.
Thailand’s promotion of GI products not only boosts economic value but also enhances the reputation of unique, high-quality local goods, supporting sustainable growth for both provincial and national economies.
For additional Information: Office of the Prime Minister’s Spokesperson
Link: www.thaigov.go.th
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