Boosting Thai Premium Fruits to Enter South Korean Malls! Driving Income for Thai Farmers

The unique flavors of Thai mangoes, durians, and mangosteens are making waves in South Korea! Recently, retail giant Lotte launched a special promotion featuring high-quality Thai fruits across 7 branches in Seoul and its metropolitan area, aiming to sell 70 tons worth over 20 million baht by April 2025.

Why are Korean consumers falling for Thai fruits?

• Thai mangoes lead the premium food trend: capturing 62.2% of Korea’s market share in 2023 with explosive growth of 132.7%.
• Thai fruits are regarded as “luxury gifts” among affluent circles and have inspired popular dishes like mango sticky rice and mango cakes in trendy cafes.
• Sweetness and safety: quality control from orchard to consumer ensures freshness and trust.
  
  

More than just sales success… it’s about building Soft Power

South Korea currently imports only six types of Thai fruits, all known for their “high standards” and “fast shipping,” arriving fresh and trusted by Korean buyers who keep coming back

A bright future ahead with aggressive market expansion plans!

• Preparing to negotiate adding premium agricultural products like chicken, processed shrimp, and other tropical fruits
• Leveraging FTAs to open the door for Thai products to enter Korea tariff-free

Thai fruits are set to become global leaders in the premium market! 🥭

For more info: Government Public Relations Department, Office of the Prime Minister

Link: www.thaigov.go.th