Thailand Unveils 4 Strategies to Boost Thai Durian Exports to China Expands Online Market and Targets Young Consumers via Digital Platforms

Thailand’s durian export boom continues! After successful talks with China, Thai durian shipments to China in 2024 reached 833,000 tons, valued at $3.7 billion, capturing 97.4% of the market share. Here are the four main strategies driving Thai durian’s success:

1. Building trust in quality: Strict standards are enforced from orchard to Chinese border, with real-time monitoring systems in place.
2. Going all-in online: Leveraging platforms like Douyin (TikTok) and Tmall to launch “Thai Durian Day” campaigns, plus partnering with key influencers for live sales directly to consumers.
3. High-profile events: Showcasing Thai durian at major trade shows like THAIFEX, attracting over 13,000 importers.
4. Trend-setting menus: Introducing “Durian Buffets” and Monthong durian ice cream in popular Thai restaurants and cafes across China.
   
   

Thai durian is a “soft power” driving Thailand’s economic growth by blending digital innovation with cultural appeal!

For more info : Department of International Trade Promotion (DITP)

Link: https://www.ditp.go.th